Aluminum door market dealers fission aluminum door

2022-07-22
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In Foshan City, Guangdong Province, China's aluminum door production base, many enterprises have expanded production scale and enriched product structure in the past 2013-2014.

in Foshan City, Guangdong Province, China's aluminum door production base, many enterprises have expanded production scale and enriched product structure in the past 2013-2014. This phenomenon is particularly prominent in the first-line aluminum door brands. The dealer market also shows the following characteristics:

first, the product grade of dealers' agents has been improved

since 2009, until now, many aluminum door dealers have been changing and selecting brands and product grades. Some aluminum doors with famous brands and good product quality can win the favor of dealers. Many first-line aluminum door brand products have been pursued by many dealers in recent years. Due to the limited number of first-line aluminum door brand products, in recent years, many door and window dealers have begun to sell some second-line brand products "e; Important rights "e;, It is required to apply for a regional general agent, reach an agreement with the enterprise, jointly develop the local market, jointly build the brand, and enhance the brand influence of the product, so as to maximize their own interests in the aluminum door market. Thus, it gave birth to the second wave of brand building. Dealers pay more and more attention to the role of brands. With the market's attention to brands, the brand requirements of the aluminum door market are also getting higher and higher. Dealers' aluminum door products have begun to develop from medium and low-grade products to medium and high-grade products

second, the types of products represented by dealers have increased

with " Supermarket "e; With the popularization of business concept, building materials supermarkets (Decorative Materials City, home Plaza, etc.) have also emerged in recent years. There are building materials supermarkets (Decorative Materials City, home Plaza, etc.) not only in the provincial capital and first tier cities, but also in second and third tier prefecture level cities. In recent years, this business model has spread to counties and even towns. Supermarket, a one-stop shopping method, not only brings convenience to consumers, but also brings more profit-making ways to operators. And the dealers who used to only operate aluminum doors also began to implement multi variety management, " One stop shopping "e; Our business model also appears in door and window dealers. Agents who used to deal solely in aluminum doors also began to deal in wooden doors, stainless steel doors and other products; Similarly, wooden door dealers who did not operate aluminum alloy doors before also began to act as agents for aluminum doors; And those operators who did not do business originally, such as floor, stair and bathroom operators, also began to act as agents for various products. The whole building materials industry appeared " Large building materials " Business model. The products represented by dealers are more and more complete, and there are more and more kinds of products

third, the quality of dealers is improving day by day

with the improvement of consumers' requirements for product grades and brands, consumers need not only products, but also services other than products; Dealers are no longer simply selling products, but also selling services while selling products, which gives dealers higher requirements. Based on this demand, the comprehensive quality of dealers is also constantly improving (on the whole, the overall quality of aluminum door dealers is uneven, but it has been improved to a certain extent than before). This is not only the needs of consumers and the market, but also the needs of production enterprises

fourth, dealers sink to the second and third tier

provincial capital cities and economically developed first tier cities. Aluminum alloy door dealers' expansion of first tier aluminum alloy brands has basically reached saturation, that is, many first tier aluminum alloy brands have agents in the provincial capital and developed first tier cities. In order to make more profits, dealers with a certain amount of capital accumulation, With the help of the established business model and marketing experience, the market will be expanded to the second and third tier markets, but the market is mainly dominated by second and third tier brands. Such dealers have extended their reach to the second and third tier markets, even the county and township markets

on the other hand, some mom and pop stores that were originally engaged in the processing of aluminum doors and windows in the second and third tier market, after recognizing the expansion of the aluminum door and window market, also began to act as agents for finished brand aluminum doors and joined the ranks of aluminum door dealers, which added vitality to the second and third tier aluminum door dealer market. Most of these dealers serve consumers in the second and third tier markets and surrounding counties and towns. Because the current rural market is quite attractive

source: http://www.youzhiya.cn

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