The hottest focus is on the breakthrough road of d

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Focus on the breakthrough of domestic printing consumables brands (I)

today, when the office automatic measurement system is popularized by high-precision load sensors, printers are more and more used in enterprise offices, which also drives the rapid development of another market, that is, the printing consumables market. According to the prediction of relevant institutions, the sales volume of China's printing consumables market will maintain a growth rate of 14.2% from 2008 to 2012. However, it is such a huge and fast-growing market that foreign well-known brands, domestic brands and fake and shoddy products have greatly shortened the charging time, making it one-third of the world. While the domestic consumables enterprises are struggling to develop the market, they have also suffered from the crazy pressure of the original printer manufacturers, which can be described as seeking survival in the cracks. Where is the future outlet of domestic printing consumables enterprises? Which of the existing domestic consumables enterprises can provide us with useful reference

chaos in three parts of the world

printing consumables are divided into two categories: original and general-purpose according to the manufacturer. However, in addition to these two sources of consumables, there is another kind of consumables in the current market, which is in a pattern of three parts of the world with the above two kinds, that is, fake and inferior consumables! According to the relevant survey, the proportion of original, general consumables and counterfeit in the market is roughly 5:2:3, that is, the original consumables of major brands account for about 50%, general consumables account for nearly 20%, and more than 30% of the market share is occupied by fake and inferior products

second hand Refurbishers recycle (or import) used ink cartridges from consumers. After simple refurbishment of the cartridges, they immediately put them into the market at a price lower than the genuine ones. The whole refurbishment process, including changing packaging, scrubbing ink cartridges, inking, and marking, takes only 10 minutes. Although the process is very short, it has formed a complete industrial chain, which has formed a huge industry

the proliferation of fake and shoddy products has seriously infringed on the interests of brand enterprises and caused great harm to the healthy development of the market. Therefore, cracking down on fake products has become an important work for manufacturers such as HP and canon

reflection of general consumables enterprises

because printing consumables are highly targeted, not only the consumables among printer manufacturers are incompatible with each other, but also the consumables used by different printer series models of a manufacturer can not be replaced with each other, resulting in consumers having to buy original consumables, forming forced consumption. Therefore, manufacturers continue to attract consumers with low-cost printers, while selling printing consumables at high prices, thus forming a profit model for original printer manufacturers. Mainstream printer manufacturers rely on consumables to earn a lot of profits

due to the cheap purchase of machines and expensive purchase of materials, many consumers are looking for cheaper consumables. For example, household consumers, who buy a color printer for only 500 or 600 yuan, print color photos, and the ink will soon run out. If they buy the original ink cartridge, they need to spend at least 1200 yuan, which is equivalent to 1/5 or even 1/3 of the price of a new printer. Consumers feel that it is not worth it and do not want to always spend too much money to buy the original consumables. Manufacturers of general consumables are aware of this huge demand, carry out targeted product development, and try to seize the market of these customers at low prices. Due to the sharp increase in the purchase of household inkjet printers, there is a huge market space for the localization of consumables. Through years of efforts, gezhige, Tianwei, Jucai and other brands have gradually gained a foothold and become the leading force in the general consumables market

compatible general consumables are constantly grabbing the market of original manufacturers at low prices, which also affects the profits of original manufacturers. According to relevant data analysis, before the 337 case, China had become the manufacturing center of the world's printing consumables, in which the output of ink cartridges accounted for 60% of the world's total output, and 90% of the output of Zhuhai nasta and Gree magnetoelectric were exported overseas, which had a serious impact on the original printing consumables giants Epson, Hewlett Packard and canon. Therefore, the original manufacturers continue to protect their interests through patent applications. I am not a very conservative person, and I am prone to sue general consumables manufacturers for patent infringement

because Chinese enterprises do not have perfect printer production technology, printing consumables manufacturers must be subordinate to foreign enterprises. Today, when information security has increasingly become the core strategic interests of the country, China should have its own printer technology as soon as possible, in which self photoelectric induction is the more advanced technology, and cannot be subject to Japanese and American manufacturers forever. Therefore, striving to develop * * * * printer technology has become a strategic task for domestic enterprises and even the country

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