The hottest focus is on European and American part

  • Detail

Focus: European and American parts enterprises increase their investment in China

focus: European and American parts enterprises increase their investment in China

China Construction machinery information

Introduction: according to relevant media reports, since the outbreak of the Diaoyu Islands incident, Japanese auto parts enterprises led by Japan Denso group began to turn the investment center to the East with the experimental verification of Languang thermal adhesive tensile machine, and there will be no future for the South Asian market, And reduce investment in China. However, just as Japanese auto parts enterprises reassess their role in the Chinese market, European and American auto parts enterprises

according to relevant media reports, since the outbreak of the Diaoyu Island incident, Japanese auto parts enterprises led by Japan Denso group began to shift their investment centers to the Southeast Asian market and reduce their investment in China. However, just as Japanese auto parts enterprises reassessed their role in the Chinese market, European and American auto parts giants have turned their attention to the Chinese market and quickly invested

first, heavyweight European and American parts enterprises bloom in China

at the beginning of September this year, European and American auto parts manufacturers intensively accelerated the planning and implementation of investment and capital increase projects in China. In early September, Honeywell decided to launch more than 100 turbocharger applications for passenger cars and commercial vehicles worldwide, more than 20% of which were designed specifically for the Chinese market, immediately after it decided to establish a turbocharger factory in Wuhan this year

on September 26, Continental held a celebration ceremony for three new production lines in Changchun. The new three production lines are used to produce three products: NOx sensor, high temperature sensor and 6th generation carbon canister purification solenoid valve of the sensor and actuator business unit of powertrain system department. It is understood that the completion of the Changchun plant is its third investment project in China after Shanghai Jiading and Wuhu, which proves the firm pace and determination of continental group in the Chinese market

On October 10, the Chongqing Branch of Delphi Parker Electric System Co., Ltd., the automobile harness production base of Delphi Automotive System in Chongqing, was officially launched, marking the further expansion of Delphi's layout in the western region. As a manufacturer focusing on automotive wiring harnesses, Delphi Parker Chongqing Branch will produce optimized automotive wiring harnesses, mainly for Chang'an Ford Mazda, Volvo and Jiangling Ford. Then, just one day later, Delphi Automotive System held a grand foundation laying ceremony for Delphi diesel engine management system Yantai production base in Yantai, Shandong Province on the 11th. The initial investment of the production base is about US $100million (about 643million yuan), and it is planned to be put into production by the end of 2013. It will mainly produce high-precision diesel fuel injection system components

then, on November 5, Bosch, the world's top 500 enterprises and the world's largest auto parts manufacturer, moved its Chinese production base, headquarters and R & D center of auto calipers from Suzhou to Wuhan Development Zone. The project covers an area of 100 mu and is constructed in two phases. The first phase is 50 mu, with an investment of 50million US dollars. It will be completed and put into operation in June next year, with an annual output of 5million calipers and an annual sales revenue of 1.3 billion yuan

it can be seen that whether it is expanding production in China or turning around to establish a new R & D center, the investment of European and American multinational auto parts enterprises in the Chinese market is only increasing. Fortunately, in addition to the influx of new funds and the expansion of production bases, measures such as increasing employment opportunities and using localized talents are closer to the needs of the Chinese market, which will help the steady development of China's automotive industry

second, the reasons why European and American enterprises are overweight the Chinese market:

there is a saying that there has never been "love or hate for no reason in this world." It is also applicable in today's increasingly competitive automotive market environment. As European and American auto parts giants who have been struggling in the global auto industry for many years, they naturally have their purpose to accelerate their investment and layout in the Chinese market

1. High investment ushers in high return

why do multinational enterprises prefer the Chinese market? This is due to the high profits gained in China in recent years. According to foreign media reports, as early as 2010, the sales of European and American auto parts enterprises in China soared to 45%, reaching a total of 2billion euros, which is equivalent to half of their sales in Asia

take the recent data on Bosch's earnings in China as an example, it is not difficult to see the ambition of European and American auto parts enterprises to invest in China

according to the 2010 annual report, the sales volume of Bosch's China automotive business reached 23.3 billion yuan. Among them, as the largest business department of Bosch, which is mainly used for a large number of continuous production countries of products with the same cross-section, automobile created a sales miracle of 24.9 billion yuan in 2011, with a year-on-year increase of 7%, which is far higher than the overall growth rate of China's automobile market in 2011. (in addition, the above groups of data are not clearly explained, and only the annual data of 2010 and 2011 are retained. The consolidated sales in May are partially deleted)

2. Full of expectations for the future Chinese market

although the growth rate of China's auto market slows down and the competitive pressure gradually increases to 2025, most European and American auto parts enterprises still believe that there is a large development space in China's auto market

on October 11 this year, Mr. aibobin, President of Delphi Parker electronic/electrical systems division and President of Delphi Asia Pacific, said with confidence: "Chinese consumers are more willing to choose cars with richer functions, higher safety and lower emissions, so the demand for advanced electronic/electrical architecture systems in the Chinese market is growing rapidly. Delphi has been committed to developing and producing compact and light-weight electronic/electrical architecture products for customers. Two automotive harness production bases have been built in the western region to ensure rapid response to customer needs and provide localization support." From this eloquent speech, it is not difficult to see that the expectations for China's auto market are integrated between the lines, and the company has made full preparations for the development of long-term business planning in China

coincidentally, Dai Pengjie, vice president and general manager of Honeywell Transportation Systems Group in China and India, is also optimistic about the Chinese auto market. He predicted that in the next five years, China's Turbocharger market will double from 4million units in 2011 to 8million units in 2016

to sum up, although the international economic situation is still uncertain, China's automotive industry is also in a period of slow growth, domestic new car inventory pressure is increasing day by day, and the automotive market environment is getting worse. European and American auto parts enterprises are doing the opposite, accelerating the pace of production and capital increase in China. It can be seen that China's automobile market still has great attraction and development potential. As domestic auto parts enterprises and vehicle enterprises, they should establish confidence, explore domestic market opportunities, make strategic preparations, and improve their competitiveness

Copyright © 2011 JIN SHI